Trust me, I get it. You needed a way to take online donations and were already familiar with PayPal, so that's what you choose for your organization. It's easy enough to use... right?
Unfortunately, it's time for you to move your organization away from PayPal.
It's full of friction!
Friction is anything standing between your donor and making an online gift and using PayPal is full of friction.
You're asking your donor to leave your website and go somewhere else (bad)!
Your donor must have a PayPal account to setup a monthly donation (bad)!
If they don't have a PayPal account already, they probably won't make a PayPal account just to become a monthly donor (bad)!
The donor has to remember to click the "Share your mailing address with [[organization name]] so they can acknowledge your donation". If they don't, you don't get your donor's data, which is BAD! Without their info, how can you invite them to come to an event, or invite them to donate again?
But what should I use?
Good question with a simple answer! I recommend you move to taking donations directly on your website, like I setup here. Some perks:
The donor stays on your website (good)!
You control what data you collect (good)! People HATE filling out long donation forms (friction!), so be sure to make your form as short as possible.
You keep all donor data automatically (good)!
No need to create an account (good)! Simply fill in your contact & card info and the donor is DONE!
Are you ready to switch from PayPal? Reach out and let's begin setting you up!
Did this post help you raise more money? I'd love it if you bought me a beer!