This has come up several times lately in conversation and since I've been responsible for 150k+ pieces of mail in my career... I'm qualified to talk on this!
I know that it might seem that mailing you physical fundraising letters is a waste of paper and postage... but when done well, direct mail raises *a lot* of money. If someone tells you otherwise, they probably aren't writing effective fundraising appeals!
Yes, sending direct mail does cost more than sending e-mail fundraising messages... but e-mail doesn't really work. You know those 10k e-mails you have waiting to be read in your inbox? Yea, we all have that same problem and that's where digital fundraising appeals end up! Unread and ignored.
On the flip side, I can spend $3k to send 5.5k letters and raise $50k. It's hard to find another situation where a $3k investment returns you $50k. Again, that's only for effective appeals. But anyway, I know that from the outside it might seem like we're wasting money, but please know, this direct mail is super effective and an incredible way to fund the important work happening in our community.
I love direct mail more than most people, because it's fun to craft and works really well. If your curious about talking more about putting together some direct mail for your org., reach out!